Clarity Tailored to Your Context
We listen deeply to your challenges and goals, then design strategies that fit your team and culture. There are no templates—only solutions grounded in organizational development and systems thinking.
Evidence-Based Insights You Can Use
We translate research in emotional intelligence, vertical development, and systemic coaching into practical actions you can apply immediately. Our work isn't just insightful; it's actionable.
Co-Created Impact
We don't arrive with answers. We help you ask bold questions, reflect and build the plan together—so your outcomes are truly yours and stick long after we're gone.
A Network You Can Trust
Behind the scenes is a network of facilitators, ICF-accredited coaches, and subject-matter experts. We bring in exactly who your situation calls for, so you get the right support at the right time.
Leadership Challenges
Recent research highlights the pressures leaders and teams face today. These statistics show why it's vital to foster resilience, alignment and self-awareness in your organization.
How We Help
Coaching & consulting designed for growth — at the individual, team, and organizational level.
LEADERSHIP COACHING
For leaders navigating complexity and change. Our one-on-one work blends emotional intelligence, vertical development, and systems thinking to build self-awareness, resilience, and clarity of purpose. Together, we help you make intentional choices and lead with confidence and impact.
TEAM COACHING
For leadership teams ready to align, evolve, and perform. Using systemic team coaching frameworks, we integrate strategy, reflection, and evidence-based tools to build trust, psychological safety and collaborative capacity. Your team will clarify purpose, strengthen relationships, and navigate conflict to achieve shared goals.
STRATEGIC CONSULTING
For organizations leading change. Our consulting combines organizational development, systems thinking and culture work to translate strategy into action and build sustainable impact. We partner with you to design clear strategies, align stakeholders and embed structure that drive long-term results.
Leadership isn't about knowing everything.
It's about knowing where to start — asking questions that open new pathways to clarity and purpose.
Shaneef Karmali COC, ACC (he, him)
I'm Shaneef, founder of Activate Coaching and Consulting, where I partner with leaders and teams to create clarity, resilience and alignment.
With over 20 years experience leading multi-unit hospitality, retail and cosmetics operations, I've learned that systems, people, and purpose must move together. Alongside Activate, I co-lead Plantd Skincare and serve on both non-profit and for-profit boards. My role as an Organizational Coaching Educator at UBC allows me to bring academic rigour to real-world practice.
​
I draw from systemic team coaching, vertical development, EQ-i 2.0, and Positive Intelligence frameworks to guide leaders and teams in making choices that stick. Let's begin with what matters most—no templates, just your real goals.
_edited.png)
What Clients Say
Systemic Insight
We help you see the bigger picture — drawing on systems thinking and organizational development to navigate complexity and lead with intention.
Relational Depth
We build trust quickly and create safe space for honest dialogue, reflection and growth through emotional intelligence and vertical development.
Strategic Precision
We help you connect values and purpose to strategic action — helping you make decisions that stick.
Coaching Agility
We adapt in real time, meeting you where you are and supporting your growth toward what's next.
Collaborating for
Greater Impact
Behind every engagement is a network of trusted collaborators — facilitators, coaches, designers, and subject matter experts we call in based on what your goals truly call for.
We co-create solutions when scope expands, complexity arises or your team deserves more than one perspective in the room.
.png)
.png)
