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Coaching and consulting for founders, executives, and leadership teams in small-to-mid-sized organizations and mission-driven not-for-profits.
Grounded in organizational development and emotionally intelligent leadership, with practical tools that translate into real decisions, real conversations, and follow-through.
ICF-accredited | UBC Organizational Coaching Educator | Based in Vancouver, BC | Virtual and in-person
Trusted by coaching organizations and institutes
What brings you here?
Leadership Coaching
Build clarity, confidence, and steadier leadership under pressure.
Systemic Team Coaching
Strengthen trust, alignment, and how your team makes decisions together.
Strategic Facilitation + Consulting
Create structure for execution. Clear priorities, roles, and operating rhythm.
Coach Practice Studio
Move from training into a practice you can explain, price, and deliver with integrity.
Grounded in real leadership. Built for real complexity.
You get a partner who understands the pace leaders carry. My work blends evidence-based coaching with operator experience across hospitality, retail, and consumer goods, so the work stays practical and usable.
How we help
Client-Centered Coaching
Clients often notice calmer decision-making and cleaner priorities within the first few sessions.
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Leadership Coaching
For leaders who want clearer decisions, stronger self-leadership, and a way of leading that fits their context.
Systemic Team Coaching
For leadership teams ready to align, evolve, and work through tension directly. Build trust, improve conversations, and strengthen follow-through.
Result-driven Team Coaching
Teams leave with practical agreements they actually use, not a deck that fades in two weeks.
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Strategic Facilitation + Consulting
For organizations leading change and needing structure that supports execution. Clarify strategy, align stakeholders, and reduce friction in day-to-day work.
Result-oriented Consultation
Designed for real constraints. Clear scope, clear outputs, clear next steps.
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Coach Practice Studio
For new and emerging coaches who have completed training and are ready for the real work of building a practice. Practical support that helps you move from theory to confident delivery, with integrity
Coach identity and point of view
Positioning and niching without boxing yourself in
Offer design, pricing, and proposals
Client experience (discovery, onboarding, boundaries)
Visibility that fits your style (referrals, partnerships, simple content)
Coming Soon....
Resilient by Design
A structured coaching journey for leaders who want resilience as a practice. Build clarity under pressure, steadier self-leadership, and sustainable ways of working
Before you book, a few quick clarifiers
Not sure what you need yet?
That’s common. The Discovery Call is a clarity conversation. We’ll name what’s happening and what kind of support fits.
Worried it won’t be practical?
Everything is designed to translate into real conversations, real decisions, and real follow-through.
Concerned about confidentiality?
Confidentiality and clear agreements are foundational. For teams, we set boundaries for how themes are shared.
Tried coaching before and it didn’t stick?
We build simple practices and agreements that embed into your operating rhythm, not extra work that fades.
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Get the checklist
A short checklist to help you identify what’s driving the pressure, where decisions are getting stuck, and what to address first.
The reality leaders and teams are carrying
Growth that outpaces systems and ways of working
Priorities that keep shifting, creating decision fatigue
Misalignment between values, strategy, and day-to-day behaviour
Conflict that shows up as silence, side conversations, or recurring tension
High pace with limited recovery time
A consistent rhythm, tailored to you.
Discover
Design
Deliver
Embed
Clarify context, constraints, goals, and what the system is signalling.
Co-create a plan that fits your reality, not an ideal scenario.
Practical tools, honest reflection, and real conversations.
Translate insight into habits, agreements, and follow-through.
What changes when the work is working
Priorities sharpen and decisions become cleaner
Conversations improve, especially in moments of tension
Leaders become steadier and more intentional under pressure
Teams build trust, accountability, and follow-through
Progress becomes more visible in day-to-day work
Meet Shaneef Karmali COC, ACC (he/him)
I’m the founder of Activate Coaching and Consulting. I partner with leaders and leadership teams to build clarity, resilience, and alignment. My work integrates organizational development, emotional intelligence, systemic team coaching, and vertical development. I also co-lead a consumer brand and am an educator in UBC’s organizational coaching program, which keeps my approach grounded in stakeholder realities, operational pressures, and the human side of execution.
Read the Full Bio
When the work needs more than one perspective
Some engagements benefit from multiple lenses in the room. Activate partners with a trusted network of coaches, facilitators, and specialists, brought in based on your goals and context.
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Frequently asked questions
Start with a conversation
Book a 30-minute Discovery Call to clarify what you need, what success looks like, and whether we’re the right fit.