WHY WORK WITH US?
At Activate Coaching and Consulting, we're more than just coaches and consultants - we're trusted partners in your journey toward growth and transformation. Our approach blends deep expertise with a steadfast commitment to creating environments where both people and performance can thrive.
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Every workshop, coaching conversation, and strategy we co-create is designed with one goal in mind: helping you build stronger connections, inspire meaningful growth, and achieve impactful results. Our systemic approach goes beyond individual development - it aligns teams and organizations with shared purpose and values, fostering collaboration and innovation.
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Whether it's strengthening team dynamics, cultivating emotionally intelligent leadership, or embedding equity and inclusion into your workplace culture, we'll work with you to address challenges, uncover opportunities, and create a foundation for long-term success.
Shaneef Karmali, ACC, COC (he/him)
Leadership & Systemic Team Coach
I'm Shaneef Karmali, and I partner with leaders and teams to forge meaningful connections, align with purpose, and amplify their impact. With over 20 years of experience in corporate roles - from sales to senior leadership - I founded Activate Coaching and Consulting to inspire others and create lasting, transformative growth. My work is grounded in a belief that collective success arises when individual strengths are recognized and aligned toward a common vision.
At Activate, I work directly with leaders and teams who are eager to bridge gaps and navigate the complexities of today's world. Through Leadership Coaching, Emotional Intelligence (EQ) development, Strengths-Based Coaching, and Systemic Team Coaching, I guide clients to build resilience, foster trust, and drive sustainable growth. Each of these approaches serve a unique purpose: Leadership Coaching helps leaders identify and amplify their strengths; Emotional Intelligence coaching deepens self-awareness, improves relationship management, and enhances decision-making; Strengths-Based Coaching aligns individual talents with organizational goals; and Systemic Team Coaching enhances team dynamics to create long-lasting, collaborative results. My coaching approach is deeply influenced by my global experiences living and working in Kenya, Ireland, the United States, and Canada. These diverse environments have shaped my understanding of cultural context, equity, and inclusion. I strive to create spaces that honour all voices and foster environments where people feel seen and valued. As a certified EQ-i 2.0 + EQ360 Practitioner and a specialist in Systemic Team Coaching, I equip leaders with the tools they need to lead with clarity, build meaningful relationships, and navigate challenges with confidence. Outside of Activate, I bring my values-driven approach to other professional spheres. As a co-owner and the Director of Sales at Plantd Skincare, I champion sustainability and transparency, ensuring that these principles are reflected in every aspect of the brand. I also serve as Adjunct Faculty in UBC's Certificate in Organizational Coaching program, where I facilitate modules that help aspiring coaches bridge theory with practice, fostering inclusive environments where both people and ideas can thrive. When I am not coaching or consulting, I find balance in travel and spending time by the water. Whether at my koi pond or by the ocean, these moments remind me of the depth and potential within each of us. Are you ready to explore how purposeful leadership can create meaningful change? Let's start a conversation about aligning your strengths with your goals to create lasting impact. How can I support your journey?
CERTIFICATIONS & LICENSES
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Certified in Team Development Essentials
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International Coaching Federation (ICF) Associate Certified Coach (ACC)
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Certified EQ-i 2.0 + EQ360 licensed practitioner
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International Coaching Federation (ICF Member)
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Bachelor of Business Administration (Human Resources and Accounting), Simon Fraser University
STRENGTHS
Connectedness
I excel at seeing how all the pieces fit together, providing calm in times of chaos and uncertainty. My ability to connect individuals and team goals, and my belief that everything has purpose, enhances my effectiveness as a thought partner.
Deliberative
With a thoughtful approach to decision-making, I anticipate obstacles and foster trust-based relationships. I help individuals and organizations pause on impulsive decisions, encouraging a focus on long-term, strategic thinking.
Context
By exploring history, I uncover patterns, root causes, and behaviours. This enables me to ask powerful questions that challenge assumptions, shift perspectives, and lead to greater clarity and purpose.
Individualization
I tailor my approach to each person's unique strengths. By recognizing individual achievements in ways that motivate, I bring diverse teams together to collaborate productively and harmoniously.
Relator
I am deeply committed to building trusting relationships and find great satisfaction in collaborating toward shared goals. I seek out people whose skills complement my own, fostering synergy and creating meaningful connection with teams.
WHO'S THE WE?
At Activate Coaching and Consulting, we partner with a diverse network of trusted professionals, each offering unique expertise and a shared commitment to crafting impactful, client-centered solutions. Our collaborators are selected not only for their skills and experience but also for their alignment with our values and dedication to meaningful transformation. Together, we co-create strategies that foster growth, resilience, and lasting change, tailored to meet the specific needs of every client we serve.